Skip to content

The Replyzzz guide

Everything Replyzzz does, where to find it and why it works the way it does. Short sections, read in any order.

Getting started

Replyzzz is in an invite-only beta. When you have an invite code, create your account at replyzzz.com/signup with the code, your name, your work email and a password of at least 10 characters. There's no confirmation email. You go straight into setup.

No code yet? Request an invite and tell us a little about what you sell.

Setup in seven steps

The setup rail. You can come back to any step later in Settings.
  1. 1

    About you

    Your name, company and role, your time zone, the spelling for your messages and your working hours.

  2. 2

    Connect LinkedIn

    Sign in on a secure page. You can also do this later.

  3. 3

    Your offer

    What you do in one line, who it's for, the outcome, and how you like to book calls.

  4. 4

    Ideal customer

    Titles, seniority, industries, company sizes, locations and keywords, plus who to leave out.

  5. 5

    Your voice

    Paste 5 to 10 messages you've sent so drafts sound like you.

  6. 6

    Automations and limits

    Your first message template, follow-up timing and your limits. Auto-send starts off.

  7. 7

    Import

    Replyzzz brings in your chats, messages and connections. Older threads can take a few minutes.

Setup takes about 15 minutes. Every step saves when you press Continue.

Connecting LinkedIn

You connect LinkedIn by signing in on a secure page from Unipile, the provider Replyzzz uses to talk to LinkedIn. Replyzzz never sees your LinkedIn password. LinkedIn may ask for a code or an approval in its app, just like a new browser would. If you get stuck there, see the verification steps.

What access means

  • Replyzzz can read your LinkedIn messages and connections, and look up profiles when you search.
  • It can send messages and invites, but only through its one send path, inside your limits and working hours.
  • It never marks your LinkedIn messages as read, so your LinkedIn inbox looks the way you left it.
  • Each workspace connects one LinkedIn account, and a LinkedIn account can only be connected to one workspace.

Reconnecting

LinkedIn sometimes asks you to sign in again, for example after a password change or a security check. When that happens you'll see “LinkedIn needs you to sign in again. Sending is paused until you reconnect.” Choose Reconnect and sign in. Nothing is lost, and Replyzzz catches up on anything that arrived meanwhile.

Sales Navigator

If your LinkedIn account has Sales Navigator, Replyzzz connects it at the same time and brings your Sales Navigator conversations into the Inbox, newest first, marked Sales Navigator. It's for replies only: Replyzzz drafts replies there for you to approve and sends them back into the same conversation, inside your limits. It never sends automated messages there and never starts a Sales Navigator message or InMail, which would use your credits. Invites, first messages and follow-ups always go through LinkedIn itself.

  • Connected before Replyzzz supported Sales Navigator? Go to Settings, LinkedIn account and choose Reconnect under “Have Sales Navigator?”. It's the same account, so your conversations, settings and limits stay as they are.
  • If the same person writes to you in both places, you'll see two conversations. They stay separate on LinkedIn, and both sit under the one person in Replyzzz.
  • If Sales Navigator signs Replyzzz out, you'll see “Reconnect to restore Sales Navigator.” Everything else carries on meanwhile, and replies in Sales Navigator wait until you reconnect.

Disconnecting

Go to Settings, LinkedIn account and disconnect. Sending stops straight away. Your contacts and conversations stay in Replyzzz until you delete them. If you reconnect later, the slower first week doesn't start again.

Safety limits

Every message and invite goes through one send path that checks, in order: is sending on, is your LinkedIn account healthy, have they replied, are they on your do-not-contact list, is anything left blank, is there room in your limits, is the pace human, and is it inside your working hours. If any answer is no, it waits.

Starting limits
Messages20 a day, 100 a week
Messages per hour10 at most
Invites10 a day, 50 a week
Your first weekHalf pace: 10 messages and 5 invites a day
Working hours9:00am to 5:00pm, Monday to Friday
Spacing12 to 40 minutes apart
Limits in the app, during the first week.

How they're counted

  • A message with blank lines between parts sends as separate LinkedIn messages, and each part counts. A message in four parts counts as four.
  • Daily limits reset at midnight in your time zone. Weekly limits are a rolling seven days, and the hourly limit is a rolling hour.
  • Only messages Replyzzz sends count. If you also message people directly in LinkedIn, leave yourself some room.
  • Outside your working hours nothing goes out. Messages you send from the composer then are scheduled for the start of your next window, for example 9:00am Tuesday.

Changing them

You can raise or lower every limit in Settings, Limits and schedule. They can't be switched off. If you raise them, do it in small steps over a few weeks.

One switch pauses everything straight away. Look-ups are budgeted too: 20 search pages, 60 profile reads and 20 post reads a day.

Today

Today is your morning brief. Open it with your coffee.

  • A greeting and one sentence saying how many replies are waiting, how many drafts are ready and who accepted your invites.
  • Needs you: the first few drafts to approve, with a link to the rest in Approvals.
  • Replies waiting: conversations where they wrote last.
  • Today's plan: what's scheduled to send and when, ending when your hours end.
  • Going quiet and this week: threads cooling off, and calls booked.

If LinkedIn needs you or sending is paused, a notice at the top says so until it's fixed.

Inbox

Inbox filters, a conversation row and the pacing note in the composer. Tom is made up.

Filters

All, Needs reply, Drafts, Hot, Warm, Cold, Groups and Unread, plus Sales Navigator when your account has it. Needs reply shows conversations where they wrote last and you haven't answered.

Drafting and sending

  • Open a conversation and choose Draft reply. It writes in your voice, using what they said and your offer. When AI drafting is off, it starts from your reply template.
  • Edit freely. Your checks run as you type, and anything that would stop the send is shown in red.
  • The composer shows where you are against today's limit, for example “This will be message 19 of 20 today”.
  • Sending uses the same checks as everything else. Outside your hours it's scheduled for your next window.

Messages in parts

Leave a blank line between paragraphs to send them as separate LinkedIn messages, the way people often write in chat. Each part counts against your limits.

Group chats

Group chats appear under the Groups filter so you can keep up with them, with everyone in them shown. Replyzzz doesn't draft, follow up or send in group chats. A reply there is seen by everyone, so answer those in LinkedIn.

Approvals

Approvals is where drafts wait for your nod: replies you asked for, first messages when someone accepts, follow-ups on quiet threads and keep-warm notes. Approve, edit or skip each one.

A draft blocked by a check. Approve stays off until the blank is filled.
  • Approval is tied to the exact text. If you edit an approved draft, it goes back to waiting and needs approving again.
  • Checks can block. A draft with a {{first_name}} still in it can't be approved, and nor can one that breaks a rule you've set to block.
  • Approving many at once spreads them out. They go out one at a time through your working hours, 12 to 40 minutes apart, inside your limits.
  • Their reply wins. If they write back before an approved draft sends, it's cancelled so you can answer what they actually said.

Automations

The automation flow and its default timing.
Automation defaults
First messageDrafted about 2 hours after someone accepts, from your template for their segment
Follow-up 1After 3 quiet days
Follow-up 27 days after the first follow-up
Keep warmA light check-in every 90 days, on by default
Auto-sendOff. Every draft waits for you
  • Two follow-ups at most, then only keep-warm. The moment they reply, anything pending for them is cancelled.
  • Follow-ups only carry on conversations where Replyzzz sent your first and latest message. Conversations from before you joined, and ones where you wrote on LinkedIn yourself, are left to you, unless you choose Every conversation under Follow up on in Automations.
  • Follow-ups never run in group chats, or for conversations marked Won or Not now. You can pause follow-ups for any one conversation.
  • Sales Navigator conversations never get first messages, follow-ups or keep-warm notes, whatever you choose under Follow up on. Replyzzz drafts replies there, and you approve them.
  • Each step can be turned on or off, with its own timing and template, in Automations. Drafts use your wording exactly unless you let AI tailor a step lightly.

Find people

  • Saved searches: search by keywords, or paste a LinkedIn people search URL. Results are ranked by fit, and a saved search can pick up where it left off.
  • People who engaged with your posts: paste a post link, or scan your recent posts, to see who reacted or commented. They already know your name.
  • Fit scores run from 0 to 100 and say how well someone matches your ideal customer, with a one-line reason. Your exclusions count against them.
  • Queue invite for one person, or select several. They wait in Invites for your approval.

Searches use your daily look-up budget, so a few focused searches work better than many broad ones. LinkedIn has its own monthly limit too, explained next.

LinkedIn search limits

LinkedIn limits how many people a free account can search for each month. It calls this the commercial use limit. Once it's reached, LinkedIn still takes searches but shows few people or none until the limit resets.

LinkedIn search limits
Free accountsA monthly limit. LinkedIn doesn't publish the number, and it depends on how you search
PremiumMost Premium plans lift or raise it. LinkedIn doesn't publish the numbers
Premium Business and Sales NavigatorUsually not held to the monthly limit
When it resetsUsually at the start of each calendar month
A daily paceUnipile, who connect Replyzzz to LinkedIn, suggest about 1,000 people a day at most (2,500 with Sales Navigator). An estimate, not a LinkedIn rule
Replyzzz's own cap20 search pages a day, about 200 people

How Replyzzz shows it

The Search allowance panel in Find people shows how many search pages Replyzzz has run for you this month and how many people came back, counted by your own calendar month. It also shows today's pages against the daily cap, your account type if Replyzzz knows it, whether LinkedIn is holding results back, and when the limit usually resets. Because LinkedIn doesn't publish the free-account number, Replyzzz shows a count, not a bar towards a limit.

What “LinkedIn held results back” means

Sometimes LinkedIn sends back an empty page of results while saying there are more. That usually means the monthly limit has been reached. Replyzzz then stops that search for the day, keeps its place and doesn't mark it finished, and the search card says “LinkedIn held results back”. Your searches pick up again on their own once LinkedIn shows results. People already found are still there to invite.

Tips

  • Use OR in capitals between words to widen a search, as in “Coach OR Consultant”. LinkedIn only reads it in capitals, and Replyzzz turns a lower-case “or” into OR for you.
  • Fewer filters. Each filter narrows who LinkedIn shows, so start broad and let the fit score do the sorting.
  • Spread searches out through the month rather than running them all in a day or two. The daily automation reads a few pages a day for you.
  • Premium Business or Sales Navigator usually lift the monthly limit straight away, if you rely on search.

Invites

Invite states
ProposedWaiting for you to approve or skip
ScheduledApproved and lined up inside your invite limits
SentWaiting for them to accept
AcceptedThey're a connection. A first message is drafted
SkippedYou passed, or they were already connected or invited
  • Before each invite, Replyzzz checks whether you're already connected, whether you've already invited them, and whether they've invited you. If they have, it skips the invite so you can accept theirs in LinkedIn.
  • Invites go out without a note for now. LinkedIn caps notes at 200 characters and free accounts get very few each month, so a blank invite is the safer start.
  • Approving several invites at once spreads them out, like messages.

Pipeline and temperature

Stages and temperature badges.
Pipeline stages
OpenedYou've messaged them and they haven't replied yet. Moves on by itself when they reply.
ChattingA two-way conversation is under way.
InterestedThey've shown a clear buying signal in their own words, such as a need, budget or timing, or they asked about working together.
Call stageThey've asked for a call, accepted a time or are asking detailed scoping questions.
ProposalA proposal or terms are with them and a decision is pending.
WonSigned, paid, booked or enrolled.
Not nowThey said no for now. Silence alone never moves someone here.

Opened and Chatting move by themselves. A conversation stays in Opened until they reply, and silence alone never moves anyone to Not now.

Temperature

  • Hot: they've said yes to a call, or they're Interested, in Call stage or Proposal and replied in the last 14 days.
  • Warm: a two-way conversation where they replied in the last 30 days.
  • Cold: you wrote and they never replied, or their last reply was more than 30 days ago.
  • New: no messages yet.

Funnel

The steps the funnel follows.

Funnel shows how people move from invite to call: how many at each step, the rates between them, a 30-day trend, your sends each day against your limits, the hot, warm and cold split, and the threads going quiet. It starts to tell a story after about a week of sending.

Your voice

Importing your voice

Paste 5 to 10 messages you've sent, or use your LinkedIn messages once they're imported. Replyzzz writes a short voice profile: how you open, how you ask, how long you write and what you'd never say. You can edit it any time in Settings, Voice. Your samples are encrypted.

Spelling

Drafts use the spelling you choose: Australian, British, American, Canadian, New Zealand or Irish English.

Your rules

Every draft is checked against your rules before you see it and again before it sends.

Style checks
No em dashesOn. Blocks the send until you fix it
No exclamation marksOn. A gentle flag, you decide
No emojiOff to start. Turn it on in Settings, Voice
One question at a timeOn. A gentle flag, you decide
Keep it shortFlags messages over 600 characters
No shouting in capitalsOn. A gentle flag, you decide
No links before they replyOn. Blocks a first message with a link, and flags a follow-up with one
No booking links before they replyOn. Your booking link waits until they've written back
Words you never useYour own list. Any match blocks the send

Blanks like {{first_name}} always block, and that check can't be switched off. Change the rest, and your list of words you never use, in Settings, Voice.

Templates and variables

Templates cover first messages, both follow-ups, keep-warm notes and replies. Each can have a version per segment (Ideal client, Referral partner, Peer, Other), with a default for everyone else. Edit them in Settings, Templates.

Template variables
{{first_name}}Their first name, for example Sam
{{last_name}}Their last name, for example Taylor
{{full_name}}Their full name, for example Sam Taylor
{{company}}Their company, for example Harbour Studio
{{title}}Their job title, for example Head of Growth
{{headline}}Their LinkedIn headline, for example Head of Growth at Harbour Studio
{{location}}Their location, for example Melbourne
{{my_first_name}}Your first name, for example Alex
{{my_full_name}}Your full name, for example Alex Morgan
{{my_company}}Your company, for example Morgan Advisory
{{booking_link}}Your booking link, for example https://cal.com/alex
{{cta}}Your call to action, for example a quick call

If a variable has no value, it stays in the message as written and blocks the send, so nobody gets a message with a gap in it. The one exception is {{first_name}}, which falls back to “there”.

Use Replyzzz from Claude

Replyzzz has an MCP connector, so you can use it from Claude or another assistant that supports MCP. Ask for your drafts, follow-ups, pipeline and numbers without opening the app.

  1. 1

    Create an API key

    In Settings, API keys, create a key and give it a label. It's shown once, so copy it then.

  2. 2

    Add Replyzzz to Claude

    Add a remote MCP server with the address https://www.replyzzz.com/api/mcp/mcp and your key as a bearer token. In Claude Code, that's one command (put your key in place of YOUR_API_KEY):

  3. 3

    Ask away

    Try “What drafts are waiting?” or “Who's gone quiet this week?”

claude mcp add --transport http replyzzz \
  https://www.replyzzz.com/api/mcp/mcp \
  --header "Authorization: Bearer YOUR_API_KEY"
  • Anything that sends asks you to confirm first, then goes through the same send path, limits and hours as the app.
  • Each key works for your workspace only. Treat it like a password. Revoke a key any time and it stops working straight away.

Privacy and data

  • Message text, drafts, scheduled messages and your voice samples are encrypted with AES-256-GCM before they're stored.
  • Because message text is encrypted, search in Replyzzz looks at names, headlines, companies, tags and summaries rather than the words of your messages.
  • Your Replyzzz data is stored in Sydney. Unipile handles the connection to LinkedIn. When AI features are on, OpenRouter passes the text each task needs to OpenAI, which writes drafts, and TypeSafe, which sorts conversations.
  • Logs and activity records never contain message text.
  • We don't sell your data or use it to train AI models.

Deleting your data

Disconnect LinkedIn in Settings, LinkedIn account. To delete your workspace and everything in it, use Settings, Danger zone, or email us and we'll do it for you. The full detail is in the privacy policy.

Troubleshooting and FAQ

Connecting LinkedIn: verification steps

When you connect or reconnect, LinkedIn may ask you to confirm it's you. It's a normal LinkedIn check for a new sign-in. Keep the sign-in page open while you do whichever it asks.

  • An “Is this you?” prompt. Open the LinkedIn app on your phone and look for it. It can be waiting in the app's notifications, even if nothing showed on your lock screen.
  • A code by text or email. Enter the code LinkedIn sends you. It can take a minute to arrive. If nothing comes, use “Resend code”.
  • Still not working. Sign in to linkedin.com in the same browser first, then connect again.

If it still won't connect, email us and we'll help you through it.

Nothing is sending

Check the notices at the top of the app. Sending may be paused, LinkedIn may need you to sign in again, it may be outside your working hours, or you may have reached today's limit. Scheduled messages go out once the reason clears.

A draft won't approve

Look for a red check on the draft. Usually it's a blank like {{first_name}} or a rule you've set to block. Fix it and Approve comes back.

A follow-up was cancelled

Usually they replied first. Their reply always wins, so the follow-up was stopped: answer what they said instead. If it says the follow-up is left to you, Replyzzz didn't send your first and latest message in that conversation, so it doesn't follow it up. To include conversations like that, choose Every conversation under Follow up on in Automations.

My older messages aren't showing yet

The first import can take a few minutes for older threads. New messages arrive as they happen, and Replyzzz checks again every few minutes.

My Sales Navigator conversations aren't showing

If you connected LinkedIn before Replyzzz supported Sales Navigator, reconnect in Settings, LinkedIn account, and they come in over the next day or so, newest first. If you've reconnected and Settings doesn't list Sales Navigator, LinkedIn didn't offer it for your account.

AI drafting is off in this beta workspace

During parts of the beta, drafts come from your templates rather than AI. Everything else works the same, and you can edit every draft before it sends.

I can't find someone by what they wrote

Message text is encrypted, so search can't read it. Search by their name, company, headline or a tag.

I hit my limit before 5:00pm

The rest wait for tomorrow and go out from the start of your hours. If it happens often, raise the limit a little at a time.

I messaged someone directly in LinkedIn

That's fine. Replyzzz picks it up on the next sync, and it doesn't count against your Replyzzz limits. Replyzzz then leaves the follow-ups for that conversation to you, so it won't send one there, even one that was already waiting. If you'd rather it kept following up, choose Every conversation under Follow up on in Automations.

Contact

Email hello@replyzzz.com and a real person will answer. That's also the way to reset your password during the beta, report a problem or ask for a feature.

Guide · Replyzzz